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The Qool Agency

Expert Brand Building & Market Development

The Qool Agency Team

With over 20 years of experience in the fashion industry, we have previously worked for brands such as Prada, H&M, Tommy Hilfiger and Calvin Klein. Our strong wholesale expertise was shaped during 8 years at PVH, where we worked across Sales and Digital Transformation.

At The Qool Agency, we carefully select brands that bring real added value to our wholesale partners and offer a clear point of difference. With deep expertise in the German and Eastern European markets, we help brands establish and grow their presence through strategic distribution, hands-on market development, and access to our extensive network of leading retailers and key accounts.

If you would like to introduce your brand to The Qool Agency, please contact us at contact@theqool.de

The Qool Agency Services
20+
Years Experience
Our CV: Tommy Hilfiger, H&M, Calvin Klein & Prada
100+
Retail Partners
Across all customer segments
2
Key Markets
Experts in Germany & Eastern Europe
360°
Market View
Sales. Retail. Merchandising. Marketing.
1
Own Concept Store
1000+ active customers & data insights
🎪
Event Monster
The Qooldown Festival we created

THE QOOL AGENCY PORTFOLIO

06
01 Duke & Dexter Loafers

Duke & Dexter

A British footwear and lifestyle brand known for redefining the classic loafer for a new generation. Combining traditional craftsmanship with a bold, contemporary attitude, Duke & Dexter bridges the gap between British heritage, menswear and luxury footwear. With strong cultural relevance, huge celebrity endorsement and a distinctive visual identity, the brand has built a loyal global community far beyond footwear.

02 Studio Seidensticker Kollektion

Studio Seidensticker

A new and progressive interpretation of one of Germany's most established shirtmakers. The collection combines Seidensticker's heritage and expertise with modern silhouettes, elevated fabrics and a contemporary fashion perspective. Clean, confident and highly wearable, Studio Seidensticker brings traditional German craftsmanship into today's menswear landscape.

03 Cesar Equipment

Cesar Equipment

A Copenhagen-based menswear brand founded by the original founder of NN.07. The brand combines contemporary menswear with a highly technical and functional approach. Its high-end garments are manufactured in Japan and are defined by exceptional craftsmanship, innovative materials and uncompromising quality. Beyond clothing, Cesar Equipment also creates premium coastal equipment, extending the brand into a complete lifestyle concept.

04 Lola Kollektion

Lola

Our in-house brand, founded in 2018, first gained recognition with its iconic Made in France Tee. Bold prints and unconventional designs give LOLA a distinctive identity that is hard to find anywhere else in the market. Unique colorways, strong silhouettes and accessible price points define the wider collection. Today, LOLA has grown into The Qool's strongest brand by turnover, proving both its commercial potential and strong connection with our community.

05 Law Of The Sea

Law Of The Sea

One of the most successful modern menswear brands in the Netherlands, inspired by the meeting point of coastal lifestyle and modern city culture. Fashion-driven pieces, strong graphics and easy-to-wear essentials define a collection that feels both casual and elevated. Behind the brand is one of the most experienced teams we have worked with in the industry. With a strong foundation already in place, Law of the Sea is perfectly positioned for significant international growth.

06 Daluma Produkte

Daluma

A Berlin-based wellness and lifestyle concept built around the idea of modern, holistic wellbeing. From nutrition and supplements to skincare and everyday rituals, the brand combines a clean aesthetic with a contemporary approach to health and self-care. DALUMA turns wellness into a lifestyle that feels relevant, accessible and connected.

AGENCY SERVICES

05 Services

Germany might be one of the most profitable markets in Europe, but it is also one of the most competitive. Opening the right points of sale is already challenging. Local expertise and the right network are essential. With an established network of more than 100 retailers, we help brands not only enter the German market, but build long-term, commercially successful partnerships and sustainable growth.

We are salespeople, buyers and merchandisers. This gives us a true 360° view of the industry and allows us to understand the business from every angle. Every season, we gather thousands of new insights directly from the market — from retailers, consumers, products and suppliers. We turn this knowledge into actionable feedback that helps optimize your brand, collection and overall strategy. We are confident that our market insights can create real value for your business.

Today, brands need to create experiences, not just products. Marketing has to connect with people both digitally and physically. From in-store activations and community events to collaborations, launches and larger-scale concepts, we develop experiences that bring brands closer to their target audience. Through The Qool and The Qooldown, we also have our own platforms to test ideas, activate communities and create genuine cultural relevance. There is no better platform than our own concept.

Successful distribution is not about opening as many doors as possible. It is about opening the right doors. A strong market-entry strategy requires the right collection structure, clear pricing, carefully selected distribution and a well-segmented customer portfolio. We constantly challenge existing structures to ensure that every decision supports sustainable, long-term growth.

If product is king, as the saying goes, then content is queen. Today, content is one of the main drivers on every level. The key question is: what type of content do I create for which audience? When does photography work best, when video, and when does a 3D animation make more sense? With a strong network of photographers and videographers and a proven concept through our own in-house brands LOLA & THE QOOL, we understand the importance of content better than most. Emotion & having fun is everything.